WHAT IS PERSONAL BRANDING?

Personal Branding is your outward package. It’s what you want and sometimes don’t want the world to see. It contains the things you do, why you do them and how you do them. You see each of us are very unique and individual, we each have a special skill or talent that is very unique to us.

Not everyone thinks the way you do, because their experience in life has been that much different to yours, with many different influences and life lessons that make them different in ever regard. You are who you are because of all of these outside shaping elements.

So I guess the question is how do I create my Personal Brand?

Creating your personal brand is not difficult, and in fact, most of us do it daily. Whenever we make a decision, we are tapping into our personal preferences, our brand. Just think about it for a moment. Everything you do daily is creating who you are – your Personal Brand. From what you want to eat to how you wear your hair adds to the flavour of your Personal Brand.

In order for you to create your Personal Brand online, you would also accumulate these elements into your online existence right. You would not go and LIKE a sports page if you Hate the sport right? You would rather look for something that you LIKED and become a member to that, like dancing.

So where do you begin?

The best place to start is with you. Who inspires you, what ignites your FIRE and gets you revved up? Think about what music you truly enjoy, or how your personality type loves helping others. Start making a list of all of these things that inspire you and give it a name, like INSPIRATIONAL ME! Create a folder that carries this name, and continue to add to its contents. Now begin looking for images, blogs and words that you could add to this to create YOU. 

Next, begin looking at what you do during the day, are you a writer, an artist, do you love reading poetry? What sort of things do you do on a daily bases? Make a list of the things you do on a daily bases and begin looking for images, content through blogs and any other items. School projects are a great way to getting your Personal Branding out there. People can really get to see and understand who you are.

Look at your history, where have you come from, what type of influences have you had, have you met anyone worth mentioning, and have you joined their network? Do you belong to a band, a tribe, or any other organisation that is worth mentioning? Again start looking for images, and content that supports this. Open up a folder with images and contents too.

The next is to begin looking at what you want to achieve. Become what you want to be. Begin making decisions of what you want to be in life. What do you want to do in life and where do you want to go. Is there a charity that you have wanted to become involved with? Ask yourself questions like do I want to be involved with animal typed groups, or people groups or political arenas.   

Personal Branding plays a huge part of your life, both online and off line. It can influence a future employer to hire you, it can also define you and allow others to view the successes and failures you have had in your life.

Pretty powerful right! You have the ability to make your Personal Brand powerful or as weak as you want it to be. The only difference between off-line and online is that your entire existence is displayed online for more people to see. The online world is not any more different than the real world, and simply understanding this will allow you to begin creating a Personal Brand with a punch.

Begin focusing on YOU, and create an online presence that informs people even if you’re not online, about who you are and what you want from life. It’s the only one you have so don’t throw it away, just because you are being influenced to do it. Take charge and make your online presence the best yet! Not a lie about you.

Lucille Divine

Divine Articles 2011

ABOUT THE AURTHUR:

Lucille Divine is an expert SEO e-Commerce expert. Want to learn more about Personal Branding, then contact Lucille fusionballoon@gmail.com or book her as a speaker at your next event.